Did you know that more than 1M online stores use Shopify? One of the reasons is that the platform is sophisticated enough for tech-savvy retailers but easy to use for the newbies.
Regardless, Shopify allows you to launch an online store in minutes.
Whether you already have your Shopify or still weighing it, here are some killer e-commerce tips that can make it successful:
1. Make it Mobile-Friendly
Back in 2017, mobile e-commerce sales account for 34.5% of the total online sales. Yet, it is expected to increase as online retailers observe that over 50% of their website traffic comes from mobile devices.
This explains why it is imperative to make your online store to be mobile-friendly.
To do that, you can opt to use a mobile-responsive e-commerce web design. But if you have the budget, you might as well create a mobile app for your online store.
Otherwise, you will lose at least half of the opportunities to generate customers and drive sales to your Shopify store.
2. Sell Complementary Products
Way before ebooks became the cool thing, bibliophiles need to wait days or months before a new book becomes available in the nearest bookstore. And then Amazon came, selling all books known to man 24/7.
You do not have to do the same thing if you want your Shopify store to be successful. Instead, we advise that you sell complementary products. That way, you can generate more sales.
If you sell wristwatches online, you might as well sell sunglasses or purses. The idea here is that someone who likes wristwatches would likely buy pairing sunglasses or purse. Thus, increase the average order value.
But remember to research your options and be flexible with your online products.
3. Keep Your Existing Customers
In case you do not know, 65% of sales come from your previous customers. Hence, it is vital to keep your existing customers if you want your Shopify store to be successful.
Think of it this way: People are more likely to buy from brands that they already know,
How can you boost customer retention? Here are some quick tips:
Use email marketing to keep them in the loop
Send personalized notes when possible
Make the unboxing experience magical
Remind them of their abandoned carts
Run retargeting ads
4. Create an Email List
Having an e-commerce website is not enough to ensure a steady stream of customers. It would help if you used various marketing channels. And this is where email marketing can come in handy.
For one, it allows you to message your existing and potential customers anytime. Second, you can redirect them from your email to your product page.
To create an email list for your Shopify store, you can either use email subscription forms or ask customers to subscribe before checkout.
Once you have your list, it is imperative to segment them based on customer behavior. For example, have an exclusive list of repeat customers and another for your first-time buyers.
5. Optimize Your Product Content
Content is king, even in e-commerce. Hence, it is vital to optimize the content on your product page.
It can be as simple as writing keyword-rich product titles and descriptions. But more than writing the product features, it is best to write about how your product can improve your customers' lives.
It can also help if you use high-quality product images. By "high-quality," we mean your image should be high-definition. That way, your customers can zoom in to see minute details of your products.
6. Run Paid Ads
Paid ads are ideal if you want to achieve quick wins for your Shopify store.
When done right, PPC ads allow you to rank on the top of search results for relevant keywords. It also allows you to target customers based on intent. That's because customers do not react the same way to different marketing messages.
Another benefit of running paid ads is that you can set targeting parameters. For instance, you can run one ad for customers aged 18 - 24, and another is for customers aged 25 - 30.
Luckily, you do not have to commit hundreds of dollars to run paid ads. What you can do is dedicate a certain amount for each ad, bid for the relevant keyword groups, and let it run for two weeks.
Afterward, see which of your ads are giving the most bang for your buck. Pause the underperforming ads and divert their budget to the top-performing ones.
Creating a successful Shopify store can be tough. But if you can nail down the tips listed above, you will be able to drive more traffic to your e-commerce website.
Keep in mind that the more website traffic you have, the more people you can turn into customers. Hence, you can improve your sales.
Get these tactics to work on your Shopify store, and let us know which one worked best for your online business.